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What is Soft Living?
Manage episode 402531286 series 3231923
Contenu fourni par Stylus Future Thinking. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Stylus Future Thinking ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode, we join Consumer Attitudes trends researcher, Nienke Creemers, and founder of wellness lifestyle brand Thy.self, Chloé Pierre, in discussing the growing appeal of ‘soft living’ – a movement where people seek fulfilment beyond their career and financial accomplishments. Our conversation delves into the origins of this trend, the resistance it encounters from older generations and various communities, and strategies for brands to adapt to consumers' growing interest in adopting a slower-paced lifestyle.
124 episodes
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Manage episode 402531286 series 3231923
Contenu fourni par Stylus Future Thinking. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Stylus Future Thinking ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode, we join Consumer Attitudes trends researcher, Nienke Creemers, and founder of wellness lifestyle brand Thy.self, Chloé Pierre, in discussing the growing appeal of ‘soft living’ – a movement where people seek fulfilment beyond their career and financial accomplishments. Our conversation delves into the origins of this trend, the resistance it encounters from older generations and various communities, and strategies for brands to adapt to consumers' growing interest in adopting a slower-paced lifestyle.
124 episodes
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