How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners

StrategyCast

Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks?
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==Let's Break It Down==

• 07:52 Navigating experiments and defining success for CFOs.
• 10:30 Using data to make strategic decisions effectively.
• 18:12 ABL Growth Partners holds a unique perspective.
• 21:17 CFO logic challenged, infomercials took Beachbody to success.
• 26:49 Data capture is essential in new experiments.
• 31:44 Maintain focus by building reporting drumbeat.
• 39:46 Welcoming challenges and learning from public experiments.
• 43:56 Company shifted to middle market, saw success.
• 45:16 Research essential for business success.

==Where You Can Find Us==

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