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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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What is Actually in a Social Media Strategy: My Five Step Framework!
Manage episode 413803345 series 3568897
Contenu fourni par Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
The one thing we all want to know is how the heck do we win online?
I mean really, how do we win on social media?
In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts.
I’m answering questions like
- Why do you need to define your value proposition and how it’s going to help you.
- What metrics should you measure to decipher what truly matters for your business?
- Why you need to truly understand your audience so you can effectively market to them.
- Why I use a SWOT analysis with my strategy clients
- Auditing your competitors and finding opportunities to outshine them
- Why tailoring your content pillars around your business is the foundation of your marketing
So, if you are ready to uplevel your social media game press play and get ready to slay your social media!
If you find yourself posting for the sake of posting stop and go download my social media planner - https://www.heidijschmidt.com/social-media-planner to help you get clarity on who you’re talking to on social media, how to differentiate yourself from your competitors and 14 content prompts to help you consistently post on social media.
Episode Highlights:
- What is your valueadd
- Understanding marketing metrics to measure success and make data-driven decisions
- Why you want to do an audience deep dive to target your ideal audience
- How I use your SWOT analysis to pin point your strengths and weaknesses for effective marketing planning
- The value of competitor evaluation
- Why you need to have content pillars that align with your business to drive engagement and conversions
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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