119 Jay Baer and Daniel Lemin on How to Get People to Talk About You

Steal the Show with Michael Port

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6y ago 50:44

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“Those who have the courage to do something distinctly, purposefully, and strategically different will reap the rewards.” - Jay Baer

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On today’s episode of Steal the Show, we are discussing talk triggers: the things that brands and businesses do that get us telling stories about them to our friends. However, to create one inside our own company is much easier said than done.

That’s why we’re digging into the specific elements required for a talk trigger to be activated. With so much noise in the marketing and advertising spaces, the opportunity to set yourself apart from the competition lies in the customer experience.

Listen to this episode to understand the anatomy of a talk trigger, so you can implement them into your brand experience!

You can order Talk Triggers here

And learn more about Daniel Lemin and Jay Baer

“Talk triggers are all about giving your customers a consistent story to tell.” - Daniel Lemin

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Steal The Points

Most of those who are good at word-of-mouth are good at it by accident.
Talk triggers must align with the brand’s positioning and be operationally feasible.
It is most difficult for companies to operationalize human interaction.
Look at UberConference’s hold music as an example of a talk trigger.
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.

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