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Marketing - The Entrepreneur´s Dilemma Balancing Marketing and Managing Your Business
Manage episode 413979550 series 3154733
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In this insightful episode of The Stay Hungry Podcast, hosts Andy and Joel tackle one of the most common challenges faced by entrepreneurs: finding the right balance between marketing their business and managing day-to-day operations. Drawing from their extensive experience as successful entrepreneurs and marketers, Andy and Joel share practical tips, strategies, and tools to help you optimise your time and resources.
They cover automation, using AI tools, time-blocking, targeted delegation, how to hire reliable freelancers and several other effective techniques.
KEY TAKEAWAYS
- Marketing slips down the to-do list. Often, to the point where it does not get done at all.
- Without consistent marketing your business will stagnate.
- During busy times businesses still need to market themselves. Those that don´t fail when trading conditions get tougher.
- Delegate day-to-day marketing tasks.
- Employ agencies and freelancers who are flexible enough to be a good fit for you.
- Be upfront about your pricing so you only speak to people who can afford you.
- Focus on the marketing techniques that work for your business.
BEST MOMENTS
‘Marketing is just as much about protection as it is promotion. ´
‘You´ve got to do the reps, be consistent.’
‘The first move in marketing is moving towards them.’
EPISODE RESOURCES
https://academy.codebreak.co.uk/join
Brad Burton - https://omny.fm/shows/stay-hungry-marketing-podcast/258-sh
https://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary-ebook/dp/B07VVH94ZF
VALUABLE RESOURCES
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Desig
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