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Pivoting from Service to Product with Sheera Goren, Founder of Zygo
Manage episode 333486275 series 2885828
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Sheera’s business idea is completely unique and it’s morphed and grown over the years. She shares the ups and downs, the testing and pivots, and everything in between that has gotten Zygo to the place it’s at today. Zygo is now the first ever tool that swimmers use to stream audio and live communication underwater. It’s not only used to listen to music, but also for swimming teachers to use it as walkie talkie for their students. The company has raised a total of $5 million to date and has sold over 15,000 units.
In this episode, you will hear more about:
- The first moment Sheera realized that she could be a Renegade
- How Sheera used flyers (organic marketing!) and Classpass (digital marketing!) to sell out the very first group swim classes for Zygo
- How they discovered that their original business model wasn’t scalable—and the steps Sheera and her co-founder took to take it from small business to startup
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com
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