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Grassroots Social Media Marketing that Scales with Jessica Hoskin, co-founder of HIKI
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Jessica Hoskin is the co-founder of HIKI, a new line of everyday sweat products made for ANY body. Hiki is a brand with products created together to show that when people are seen, heard, and invited into the process the results are far better than “normal”.
In this episode, Jessica shares her (several!) startup stories and explains how she got the opportunity to join an established brand as co-founder. Jessica goes into detail on those first challenges and tells us how she overcame them through creativity and a willingness to fail.
In this episode, Jessica gives great advice on how:
- To conduct effective market research and make your target audience feel valued as part of the building process
- To build an advisory board to make influencer marketing more effective
- Her experience in grassroots marketing has helped to build a successful company
Use START30 for 30% off your entire order on https://myhiki.com.
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com
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