#43: How Biscuiteers baked a multi-million-pound high-end biscuit empire with Harriet Hastings (Founder)

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Harriet Hastings launched Biscuiteers in 2007 after identifying a gap in the market for luxury food gifting. Over the past 15 years she has grown the business from a small startup to a unique artisan business working at scale and employing over 150 people.

Biscuiteers’ beautiful hand-iced biscuits are sold directly online as post-able biscuits and are available to buy in retailers including Selfridge’s, Hamley’s, Harvey Nichols, and at the Royal Palaces. Outside of the UK, Biscuiteers ships to countries around the world, with the US and Australia the next biggest markets after the UK. Corporate clients include Google, Barclays, Chanel and Christian Dior.

The business is headquartered in Wimbledon at the Ministry of Biscuits, a purpose-built head office and bakery, where over 3 million biscuits are iced each year. In 2012, Biscuiteers expanded its offering, opening the world’s first ever Icing Cafe located in Notting Hill where both adults and children can learn how to ice like a Biscuiteer. It now has an additional flagship location in Belgravia (opened in 2021) where customers can see live icing on display for the first time.

Biscuiteers holds the license for Paddington, Mr Men, Beatrix Potter, The Snowman, the RHS and Monopoly, and has achieved some impressive biscuit feats over the years, having recreated Covent Garden, Leeds Castle and Waddesdon Manor in gingerbread, the latter taking 500 hours to complete. In 2022 it even got the royal seal of approval with a Biscuiteers x Buckingham Palace collection created with the Royal Collection for the Queen’s Platinum Jubilee.
Listen in to find out more about Harriet's journey and how she was able to collaborate with fantastic brands.

Find out more about Harriet Hastings via: LinkedIn.

Find out more about Biscuiteers via: website, Instagram, Facebook, TikTok and LinkedIn.

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