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Contenu fourni par Dr Simon Kelly. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Dr Simon Kelly ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Standout Marketing: How to differentiate your organization is a Sea of Sameness
Tout marquer comme (non) lu
Manage series 2818337
Contenu fourni par Dr Simon Kelly. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Dr Simon Kelly ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
This podcast series is all about helping you develop marketing and sales strategies that standout from competitors, and in the eyes of your customersDr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser the authors of: "Standout Marketing: How to Differentiate Your Organization in a Sea of Sameness" will talk about the first of five competencies marketing and sales leaders need to develop for Standout Marketing.They will also host discussions with collaborators and guests who are passionate about keying into what's relevant to the customer, ending B2b product spiel and internal organization.Listen in if you want to Stand out.
…
continue reading
2 episodes
Tout marquer comme (non) lu
Manage series 2818337
Contenu fourni par Dr Simon Kelly. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Dr Simon Kelly ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
This podcast series is all about helping you develop marketing and sales strategies that standout from competitors, and in the eyes of your customersDr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser the authors of: "Standout Marketing: How to Differentiate Your Organization in a Sea of Sameness" will talk about the first of five competencies marketing and sales leaders need to develop for Standout Marketing.They will also host discussions with collaborators and guests who are passionate about keying into what's relevant to the customer, ending B2b product spiel and internal organization.Listen in if you want to Stand out.
…
continue reading
2 episodes
Tous les épisodes
×1 HUMANIZING B2B FOR STANDOUT MARKETING 50:50
50:50
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50:50Find out how you can Humanize your marketing to standout from competitors in the eyes of your customers. In this podcast James Trezona, Co-Author of "Humanizing B2B: The new truth in marketing that will transform your brand and sales" talks with Stacey Danheiser and Simon Kelly, Co-authors of "Standout Marketing: How to differentiate your organization in a Sea of Sameness". The discussion reveals strategies for developing standout marketing by: - Keying into human emotions through compelling storytelling - Developing competencies that will help your organization swim away from a Sea of Sameness Listen to this inspiring podcast to elevate your B2b marketing away from speeds, feeds. Stop talking about yourself and your products, learn how to tap into emotions and truly stand out.…
1 Standout Marketing - How to develop Visionary competence for the next competitive move 32:34
32:34
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32:34In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out. In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will: Explain what visionary competency is and why it is important Discuss what “being visionary” looks like in B2B sales and marketing Give you tips and a checklist to help you be more visionary Good luck, we hope this helps on the path to Standout Marketing. Simon Kelly, Paul Johnston and Stacey Danheiser…
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