Pickleball, Flag, Wrestling And The Sports On The Rise SportsTravel podcast

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For decades, the Sports & Fitness Industry Association has been polling Americans about their participation levels in more than 100 sports and activities. The data, released annually in their Topline Participation Report, breaks those numbers down by individual sports and activities, types of sports like water sports, winter sports or racquet sports, and also by gender, age and income levels. The result is an incredibly comprehensive look at who is playing what and what the barriers might be for others based on their gender, age and income levels among other factors. Their latest report, whose research was led by senior director and head of research Alex Kerman — our guest on this episode — is filled with interesting data. [article_sidebar]As far as the headlines go, the great news is that people are moving more. For the first time, the report concluded that over 80 percent of Americans are active in something, which means they participate in one of those sports or activities at least once last year. And what are they playing? Well, once again pickleball is by far the fastest-growing sport, at least by percentage of new people reporting that they play. Pickleball, however, isn’t the only success story. Team sports in general are trending upward, including many that were on the program at the last Olympic Games or that will make their debut at the 2028 Olympic Games, like flag football, which was another winner. In this conversation, we break down the numbers from this fascinating report, talk about why the growth sports are growing and what the next big thing may be in the years to come. See omnystudio.com/listener for privacy information.…

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Laura Gainor: The Power of Pickleball Marketing 29:38

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Laura Gainor ’s background in pickleball is significant, as she was around the sport in some of its earlier days before it became a national phenomenon. During her time in marketing at USA Pickleball, she witnessed first-hand how the sport was taking off. Today, of course, the numbers speak for themselves. In last year’s Topline Participation Report produced by the Sports & Fitness Industry Association, the group’s researchers reported that pickleball grew 58 percent in participation in the previous year. And over the past three years, that participation has grown by some 223 percent. As a result, brands are looking to get involved with the sport any way they can and event organizers are searching for ways to activate a pickleball experience around their events as well. And development is coming in, too. Entire communities around the country are being planned with pickleball courts in mind to allow people more access to play. Gainor saw the writing on the wall for all these trends and launched Pickleball in the Sun as a way to help brands, event organizers and others navigate the fast-evolving world of pickleball. In this conversation, we discuss how those brands look different today, what you should know about including pickleball as a component of your event, where the sport is going and what, if anything, may slow its momentum. See omnystudio.com/listener for privacy information.…

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Travis Murphy: The Need for Sports Diplomacy 37:40

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Travis Murphy ’s work background is a fascinating one, and one that you may not realize is a key component of the sports industry behind the scenes. Before starting his company Jetr Global Sport + Entertainment , he previously served as the senior director of international government affairs for the National Basketball Association. In that role, he helped thousands of NBA, WNBA, 2K, G League, and Basketball Africa League teams, players, staff and their families navigate the complicated world of global travel. He also managed the NBA’s relationships with the Department of Homeland Security, Department of State, and other government institutions, working with those government partners to create sustainable basketball initiatives both domestically and abroad. In that regard, he also played a key role in the release of Brittney Griner from her detainment in Russia in 2022. Murphy has extensive international experience, having served as a diplomat in the United States Foreign Service, working at embassies in Ecuador, Suriname and Cote d’Ivoire to name a few. And he also served in Washington, D.C., in the Sports Diplomacy Division of the Department of State. All of that background puts him in a unique position to advocate for policy changes in Washington around issues of immigration that stand to have large impacts on some of the largest events headed to the United States. In just one area — but one with outsized importance — the issue of wait times for visitors to get an appointment for a visa to visit the United States is raising some serious alarms. In Colombia, for example, there is nearly a two-year wait time to get one of those appointments, meaning if you are a traveler hoping to watch the Colombian team at the 2026 World Cup, you’re already too late. In this conversation, we talk about why those waits are so long in so many countries around the world and what our industry can be doing to help reduce those times. We also talk about the impact a new administration in Washington will have on the ability for spectators to easily come for international events and how the broader national discussion on immigration policy in general could impact that ability as well. It’s a deep dive into some serious but important topics that will have lasting implications on the willingness of event organizers overseas to consider the United States as a host to their events in the years to come. See omnystudio.com/listener for privacy information.…

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Sports-Event Industry Trends in 2025 34:19

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The team at SportsTravel has racked up thousands of miles this past year in the name of sports-related travel, attending sporting events at all levels from youth tournaments to the Olympic Games and the Super Bowl. Along the way, we’ve assembled some observations of those events and the logistics behind them. In this conversation, Executive Editor and Publisher Jason Gewirtz, Managing Editor Matt Traub and Associate Editor Justin Shaw recap some of what stood out to them and stories in the industry that resonated as well. And they’ll take out the crystal ball for some thoughts on trends they’re watching in 2025, events they’re looking forward to as well as some bold predictions for the industry and some teams they think might win it all in the year ahead. See omnystudio.com/listener for privacy information.…

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Leonard Hoops and Patrick Talty: Reviewing Indianapolis' Successful 2024 and Future Major Events Ahead 33:05

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At this year’s TEAMS Conference, Indianapolis was announced as the winner of Best Host City at the SportsTravel Awards. Since July of 2023, Indianapolis has hosted events that total an estimated $500 million in economic impact, including the 2023 Big Ten Football Championship, the 2024 NBA All-Star Weekend, the 2024 NFL Combine, 2024 NCAA Division I Men’s Basketball First and Second Rounds, and the 2024 U.S. Olympic Team Trials for Swimming. And there’s plenty more still to come the rest of this year and in the future. Leonard Hoops and Patrick Talty join the podcast to discuss the Big Ten Conference, look back at some of 2023’s biggest events and look ahead to 2025 while also talking about how Visit Indy and the Indiana Sports Corp work together on events. See omnystudio.com/listener for privacy information.…

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Phil Andrews: USA Fencing’s Post-Paris Plans 27:58

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After serving as chief executive officer of USA Weightlifting for nearly 10 years, Phil Andrews was appointed USA Fencing CEO in August 2022 to oversee the national governing body for the Olympic and Paralympic sport of fencing in the United States. This past summer, USA Fencing won four medals overall at the Olympic Summer Games in Paris, including its first ever team Olympic gold in women’s foil and Lee Kiefer repeating as women’s foil gold medalist in an all-American gold medal match against Lauren Scruggs. With the LA28 Games four years away, it’s a big time in the U.S. Olympic sports movement and Phil discusses what USA Fencing has planned to capitalize on its Paris success, how it puts together an events calendar and what it looks for in partners and much more. See omnystudio.com/listener for privacy information.…

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The Emerging NCAA Championships 32:43

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The NCAA is in a transformative era and that includes its championship landscape. Acrobatics and tumbling, equestrian, rugby, stunt, triathlon and women's wrestling are working their way through the NCAA’s Emerging Sports for Women program with the hopes of gaining enough university participation to become NCAA championships — with some on the cusp of joining the ranks. In this recording from the TEAMS Conference & Expo held recently in Anaheim, the leaders of these efforts discuss where they are in the process and what destinations can do now to help build out other events leading up to a championship, including camps, clinics and combines. See omnystudio.com/listener for privacy information.…

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Geoff Freeman: How U.S. Travel Views the Sports Market 19:14

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As president and CEO of the U.S. Travel Association , Geoff Freeman is the leading advocate for the more than $1 trillion U.S. travel and hospitality industry. In this role, he is charged with positioning the industry to seize emerging opportunities and further establishing travel as a vital economic force in the United States. Before taking over at U.S. Travel, Freeman was president and CEO of the Consumer Brands Association, the trade association for America’s $2.1 trillion food, beverage and consumer products industry. And before that, he served five years as president and CEO of the American Gaming Association. So his background in lobbying for interests of various industries is substantial, including, of course, the travel industry. He’s also a father of three who has made the circuit of amateur sports travel, so he knows what he speaks when he discusses the sports-related travel market. Now, with some of the world’s most high-profile events headed to the United States over the next decade, including the 2026 FIFA World Cup, the 2028 Olympic and Paralympic Summer Games in Los Angeles, the 2031 Men’s Rugby World Cup, 2033 Women’s Rugby World Cup and 2034 Olympic and Paralympic Winter Games in Utah, the time has arrived where these mega events may lead to policy changes. Chief among those is the issue of visa wait times, which can be hundreds of days for people wanting to enter the United States from certain countries, including several expected to compete less than two years from now in the World Cup. For some of those fans, unless something changes, it may already be too late to get to those matches in 2026. These are important issues, especially for destinations that are investing millions of dollars in hosting matches with the expectation that they will lead to foreign visitation. These are some of the themes we’ll be discussing with Freeman on stage at the TEAMS Conference and Expo , September 23–26, in Anaheim, California. But in this episode, we introduce the discussion with Freeman and talk about ways destinations of all sizes can better advocate and lobby for the important work they do day in and day out. See omnystudio.com/listener for privacy information.…

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Ezra Frech: Promoting Paralympic Sports 14:03

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Ezra Frech was born a congenital amputee but started off his athletic career mostly competing against non-disabled athletes. It was when he was 8 years old that his father took him to his first para competition, and given that support, he was able to perform at his highest level. After that day, Ezra and his father made a promise to each other that they would bring para events to Southern California, and with that, Angel City Sports was born. Angel City Sports is a Los Angeles-based nonprofit that provides year-round adaptive sports opportunities for kids, adults and veterans with physical disabilities or visual impairments. And now, Frech is a Paralympic gold medalist, having won the 100 meters and the high jump T63 at the Paris Games. This interview, recorded before the Games through the P&G Athletes for Good Fund , discusses his preparations ahead of his trip and competition in Paris, his work in the Paralympic space, his hopes for the 2028 Paralympic Summer Games in Los Angeles and much more. See omnystudio.com/listener for privacy information.…

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Susannah Scaroni: On the Paralympics, Marathons and Improving Adaptive Sports Events 32:48

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Like many Olympians and Paralympians, Susannah Scaroni has had to overcome her share of challenges. In her case, a car accident at the age of 5 caused her to need a wheelchair for mobility, a journey that led her to adaptive sports. Her initial experience was not positive. But when she discovered a welcoming adaptive sports program in Spokane, Washington, her interest grew. As her training grew, so did her accomplishments. And eventually that led to a spot on the Paralympic team at the 2012 London Games in the marathon, which has become something of a specialty. She competed again in Rio in 2016 and Tokyo in 2020 and in Paris will compete in her fourth Paralympic Games, having qualified for the marathon, the 800 meter, the 1500 meter and the 5000 meter races. While she has traveled the world competing in some of the biggest events around, the process has not been easy, and still poses challenges. Not all event organizers are doing the best they can to accommodate adaptive sports athletes, even at events as large as the World Championships. In this discussion, we trace Saroni’s journey to adaptive sports, talk about her experience at the Paralympics and other major sports events and delve into things event organizers and host cities can and should be thinking about when it comes to the next generation of para athletes. See omnystudio.com/listener for privacy information.…

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Danny Boy O’Connor: On “Jump Around,” Breaking at the Olympics and “The Outsiders” 44:53

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You may not immediately recognize the name Danny Boy O’Connor . But if you’ve turned on a radio or attended an in-person sports event in the last 30 years you certainly know his music. As a co-founder of the group House of Pain, he was on the ground floor of the group’s biggest crossover hit, “Jump Around.” As you’ll hear in this conversation, he was a connoisseur of music growing up in New York and then Los Angeles. He also was immersed in hip hop culture, including the breaking scene. So when the sports version of break dancing takes center stage in Paris, he’ll be watching with keen interest. In this episode we’ll talk a bit about what breaking has meant to him and what it continues to mean to participants around the world. But we’re also going to talk a surprising amount about tourism, specifically what O'Connor has accomplished in an effort to preserve the legacy of the book and movie version of “The Outsiders.” Years after House Pain, he found himself on tour through Tulsa where the book was based, and found the house used in the film as the home of the brothers who make up the main characters. Shocked at what had become of the home, he led an effort to purchase and restore it, an effort that has now led to a museum to the franchise, which also saw a Broadway musical version debut last year that took home a Tony Award for Best Muscial. In the process of restoring the home, O'Connor not only fell in love with the town, but he has become one of its biggest tourism advocates. In this episode, we’re going to talk about all of these things and you may come out surprised at how the worlds of music, sports and tourism can often interact seamlessly. See omnystudio.com/listener for privacy information.…

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Dan Butterly: Leading the Big West Conference into the Future 24:38

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Dan Butterly has been the commissioner of the Big West Conference since July 1, 2020 . He took the job at a time when Covid was wreaking havoc on the sports landscape and led the conference through uncertain times. Butterly has negotiated a large streaming contract with ESPN-plus and has ambitious designs for the future of the conference and its athletics. He is a member of the NCAA Division I Men's Basketball Competition and Oversight Committees, and the NCAA Council Working Group on NIL. In this episode, Butterly discusses the ever-changing worlds of NIL and conference realignment , how the Big West can capitalize from the demise of the Pac-12, getting his conference more exposure, and what went into the decision to move the men's and women's basketball championship tournaments from California to Henderson, Nevada. See omnystudio.com/listener for privacy information.…

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Camilo Durana: How MLS Benefits From Messi, Apple and the World Cup 23:11

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The Lionel Messi effect in his second season with Inter Miami is well underway in Major League Soccer , which has had five matches this season with an attendance of more than 60,000 or higher. MLS’ total attendance is up 13 percent compared to the same date last season and with the Copa America ongoing, the international club competition will segway into one of Major League Soccer’s main in-season points of emphasis, the Leagues Cup matching up each team from MLS and Liga MX in Mexico. Executive Vice President Camilo Durana joined the podcast recently to discuss the state of the league, the upcoming second annual Leagues Cup, MLS’ developing relationship with Liga MX, broadening the league’s reach through Soccer United Marketing, and upcoming FIFA events in the U.S. highlighted by the 2026 World Cup and of course the effect of Messi within the league’s international reputation. See omnystudio.com/listener for privacy information.…

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Jim Tooley: USA Basketball's Road to Paris and the Olympic Games 22:45

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One of the most high-profile sports in the Olympic Summer Games in Paris will be basketball. The USA Basketball teams have been some of the most dominant in Olympic history in any sport. The women’s team looks to extend its streak to eight consecutive gold medals and the men’s team looks for its fifth in a row, having only lost six games in Olympic history. The U.S. also will have teams in the blossoming 3x3 competition that will be held on Place du Concorde in one of the more stunning locations in Paris. At the center of it is Chief Executive Officer Jim Tooley , who has been with USA Basketball for over 30 years. We discussed USA Basketball’s state of preparations before Paris, the amount of planning needed for the back and forth between Paris and Lille for group-stage games, USA Basketball’s relationships with Las Vegas and abroad ahead of exhibition games in London, the growth of the international game and 3x3 and celebrating the national governing body’s 50th anniversary. See omnystudio.com/listener for privacy information.…

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Skip Gilbert: The State of Youth Soccer 27:32

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