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How the NFL's International Series is creating new fans, with Viagogo's Cris Miller
Manage episode 381771248 series 2615174
Few know more about how the NFL's overseas games are bringing in new fans than the companies that sell the tickets to the matches. As a secondary market specialist, Viagogo has a unique perspective on the industry and here, general manager, Cris Miller, explains how effective the league's overseas operations have been in creating new fans. Plus we delve into the business of resale ticketing and its role in sports.
475 episodes
Manage episode 381771248 series 2615174
Few know more about how the NFL's overseas games are bringing in new fans than the companies that sell the tickets to the matches. As a secondary market specialist, Viagogo has a unique perspective on the industry and here, general manager, Cris Miller, explains how effective the league's overseas operations have been in creating new fans. Plus we delve into the business of resale ticketing and its role in sports.
475 episodes
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