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Contenu fourni par MrRichardClarke. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par MrRichardClarke ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Ken Lambert: Vissel Kobe communications, stars and digital
Manage episode 285486918 series 1924107
Contenu fourni par MrRichardClarke. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par MrRichardClarke ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
How he ended up in the J.League and Vissel Kobe
The international development role at FC Koln
The difference in communications requirements between Germany and Japan
The need to actively pitch stories in the J.League
The dominance of newspapers in the sports media market in Japan
The media requirements in the J.League and the organisation of the communications/media department at Vissel
How Vissel Kobe handled the signing of Andreas Iniesta
The strategy that links with parent company Rakuten
Their relative strengths on social media - most-followed J.League club on Instagram and previously top on YouTube
The international players’ influence on the club’s social media growth
How they use Viber internally and externally
The J.League’s plan to become the leading league in Asia
The influence of the DAZN deal on J.League clubs
Vissel Kobe’s first foray in the AFC Champions League - starting well, Covid, one team pulling out of the group, pandemic protection
Covid’s effects on the J.League as a whole
Lukas Podolski - Poldi’s Noise and how he turned it into a media brand, being “Farmer Smart”, using humour to help the team and charitable causes
Why the respectful approach of the media comes from the culture in the country
Where does the J.League need to strengthen in the next five years?
94 episodes
Partager
Manage episode 285486918 series 1924107
Contenu fourni par MrRichardClarke. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par MrRichardClarke ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
How he ended up in the J.League and Vissel Kobe
The international development role at FC Koln
The difference in communications requirements between Germany and Japan
The need to actively pitch stories in the J.League
The dominance of newspapers in the sports media market in Japan
The media requirements in the J.League and the organisation of the communications/media department at Vissel
How Vissel Kobe handled the signing of Andreas Iniesta
The strategy that links with parent company Rakuten
Their relative strengths on social media - most-followed J.League club on Instagram and previously top on YouTube
The international players’ influence on the club’s social media growth
How they use Viber internally and externally
The J.League’s plan to become the leading league in Asia
The influence of the DAZN deal on J.League clubs
Vissel Kobe’s first foray in the AFC Champions League - starting well, Covid, one team pulling out of the group, pandemic protection
Covid’s effects on the J.League as a whole
Lukas Podolski - Poldi’s Noise and how he turned it into a media brand, being “Farmer Smart”, using humour to help the team and charitable causes
Why the respectful approach of the media comes from the culture in the country
Where does the J.League need to strengthen in the next five years?
94 episodes
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Similaire à Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Journalist Bruce Martin gives racing fans an inside look at the exciting world of the NTT INDYCAR SERIES in this fast-paced podcast, featuring interviews with the biggest names in the sport.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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