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Structure Your Homepage for Maximum Impact With Beverly Cornell
Manage episode 445541149 series 3552801
Contenu fourni par Beverly Cornell. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Beverly Cornell ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Is your website’s homepage turning visitors into clients, or are they leaving after just 15 seconds? In this episode of Spark and Ignite Your Marketing, Beverly Cornell reveals the essential elements every service-based business needs to structure a high-converting homepage. Using a chiropractor’s site as an example, Beverly breaks down each section—headlines, calls to action, testimonials—and offers a free worksheet to help you craft your own winning homepage. Whether you're a chiropractor, coach, or consultant, you’ll learn how to guide visitors on a journey from identifying their pain points to solving them with your services.
Check out the Home Page Wireframe & Worksheet to help you build a homepage that tells your story and drives real results. Start converting more visitors today!
Key Topics:
Character Identification: The homepage opened with a direct statement addressing the target audience—busy professionals suffering from chronic pain.
Guide and Empathy: A short empathy statement showed understanding of the visitors' struggles, followed by an authority statement establishing the chiropractor’s experience and credibility.
Clear CTA: A bold, easy-to-find “Book Your Free Consultation” CTA was added and repeated strategically throughout the page.
Plan and Success Stories: Visitors were guided through a simple, three-step process for starting treatment, with testimonials to showcase successful client outcomes.
P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
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