Akash Mehta & Niki Mehta, Founders of Fable & Mane

South Asian Trailblazers

In this episode, Simi welcomes our first-ever sibling founder duo: Akash and Nikita Mehta, Co-Founders of Fable & Mane. Fable & Mane is an Ayurveda-inspired hair wellness brand.
Akash is a British entrepreneur and influencer. He graduated from Imperial College London with a degree in electrical engineering. His professional journey spans roles at Burberry, Estee Lauder, and Dior, where he notably served as their youngest-ever global digital manager. Currently, Akash serves as the CEO of Fable & Mane. In addition to that, he owns a digital agency- studio, CO-ANU. Akash is also the host of the rising beauty podcast, Founded Beauty, and holds the position of an investor in Patou, making him one of the youngest board members at LVMH. Beyond his professional pursuits, Akash has amassed a significant social media following, acts as a global guardian for UNICEF, and is a co-founder of The Fable Fund, a fund dedicated to wild tiger conservation and protection.
Niki is a visionary and conscious beauty entrepreneur. She holds a degree in computer science and management from the University College of London and spent much of her building French fragrance brands. Currently, Niki serves as the Creative Director and Head of Product Innovation at Fable & Mane.
Niki recently co-executive produced the Netflix documentary film Game Changers. She is also an investor and board member of LVMH's Patou and co-founder of The Fable Fund. She is also a certified mindfulness teacher and, in 2022, completed 200 hours of meditation training.
Niki and Akash started Fable & Mane in 2020 and have since scaled it globally -- with a debut in Sephora in 2022. Together, we discuss how Akash and Niki have not only shaped Fable & Mane into a distinctive global brand, but have also successfully navigated the challenges of launching an Ayurveda-inspired brand into global markets, all while collaborating as socially-conscious siblings.

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