))
#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson
Manage episode 428992525 series 3326218
Contenu fourni par Mekanism and Jason Harris and Jason Harris. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Mekanism and Jason Harris and Jason Harris ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world.
Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand department at Yahoo and worked his way to leading the entire team. Shortly after, he found himself as a top social media influencer. Now, Spencer is crafting a new beverage for and by the queer community.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
…
continue reading
Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand department at Yahoo and worked his way to leading the entire team. Shortly after, he found himself as a top social media influencer. Now, Spencer is crafting a new beverage for and by the queer community.
In today’s episode, you’ll learn:
- How brands can create products that serve an established community rather than trying to build one from scratch
- Why many younger audiences expect brands to be mission and purpose-driven before they become consumers
- Why connecting and engaging with your audience in organic ways is like rocket fuel for growth
Brought to you by Mekanism.
106 episodes
Partager
