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#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury
Manage episode 390132198 series 3326218
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When it comes to marketing a luxury brand, the brand is queen and storytelling is king.
This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google.
In today’s episode you’ll learn:
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This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google.
In today’s episode you’ll learn:
- Why storytelling and understanding a brand’s heritage is so valuable when it comes to marketing luxury
- Agility becomes a superpower during high-growth periods
- How curiosity helps keep the balance between leading with instinct and leading with data
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