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Contenu fourni par Gloria Chou. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gloria Chou ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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2 Things You Must Have in Order to Get PR

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Manage episode 447202286 series 2995816
Contenu fourni par Gloria Chou. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gloria Chou ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Send us a text to get more PR resources for your product biz!

From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business owner, CEO, or entrepreneur as it will help clarify your message and position you properly for big opportunities without pay to play!

Here’s What We Cover In the Episode and More:

  • PR is about effective brand communication beyond features.
  • Introduction to the CPR Method (Credibility, Point of view, Relevance).
  • Importance of specificity and relevance in pitches.
  • Practical example of specificity using the “onion layer” metaphor.
  • Crafting concise, engaging subject lines.
  • Relevance as a way to capture attention quickly.
  • Tips for targeting pitches with one strong angle.
  • Encouragement to approach pitches as specific “puzzle pieces.”

To land PR features, you need specificity and relevance—the dynamic duo that make pitches pop. Think of specificity as the hook that digs in deep, while relevance is the line that reels in interest. A pitch that’s too general? It’s like serving soup without salt—no one’s biting. Nail these two, and you’ll have editors saying, “Tell me more!”
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

  continue reading

161 episodes

Artwork
iconPartager
 
Manage episode 447202286 series 2995816
Contenu fourni par Gloria Chou. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gloria Chou ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Send us a text to get more PR resources for your product biz!

From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business owner, CEO, or entrepreneur as it will help clarify your message and position you properly for big opportunities without pay to play!

Here’s What We Cover In the Episode and More:

  • PR is about effective brand communication beyond features.
  • Introduction to the CPR Method (Credibility, Point of view, Relevance).
  • Importance of specificity and relevance in pitches.
  • Practical example of specificity using the “onion layer” metaphor.
  • Crafting concise, engaging subject lines.
  • Relevance as a way to capture attention quickly.
  • Tips for targeting pitches with one strong angle.
  • Encouragement to approach pitches as specific “puzzle pieces.”

To land PR features, you need specificity and relevance—the dynamic duo that make pitches pop. Think of specificity as the hook that digs in deep, while relevance is the line that reels in interest. A pitch that’s too general? It’s like serving soup without salt—no one’s biting. Nail these two, and you’ll have editors saying, “Tell me more!”
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

  continue reading

161 episodes

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