Leveraging the Power of LinkedIn with Erin Andersen

Small Business Matters

As a Career Transition Coach and LinkedIn Strategist, Erin Andersen has extensive experience in writing resumes and cover letters, creating LinkedIn pages that stand out during your job search, and coaching on how to land your next job. Her areas of expertise are Transition, Toxic Work Culture Navigation, and LinkedIn. Erin also provides LinkedIn marketing strategy and training for small to medium sized businesses in regard to profile optimization and content strategy. She holds a Master of Science in Management from Wake Forest University and earned a BA in English Language from Furman University. Show Notes: In this episode, LinkedIn strategist Erin Andersen sits down with Tim and Taylor to share best practices for creating a successful LinkedIn strategy. The informative discussion explores the evolution of LinkedIn from a site primarily used for recruiting, to the business and networking platform we know today. Erin provides insights on all things LinkedIn, from creating individual and company pages and engaging versus posting to finding top talent on the platform. Tune in to learn what not to do on LinkedIn and how to leverage the tool to expand your brand and become known as a thought leader. Episode Highlights: • The Journey [0:02:53] • Target Client Profile [0:05:50] • What Not to Do [0:07:56] • LinkedIn as a Social Platform [0:09:57] • The Evolution of LinkedIn [0:12:11] • Individual Vs. Company Pages [0:14:03] • Favorite LinkedIn Tool [0:15:45] • Following Vs. Connecting [0:16:57] • Video Posts [0:18:17] • Engagement Vs. Posting [0:19:10] • Finding Talent on LinkedIn [0:22:26] • Free Vs. Premium Versions [0:23:59] • Rapid Fire [0:25:32] • Takeaways [0:27:55] • Contact Information [0:28:52] • SBM Announcements [0:29:40]