413: Why Your Podcast Isn't Making Money (and How to Fix It)

Side Hustle Pro

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.

In this episode I’m sharing:

• Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering
• Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
• Creating Value: How to produce content and services that your audience genuinely wants to pay for

Highlights Include:

00:00 Intro

02:49 The Importance of Podcast Setup

05:15 Narrowing Down Your Podcast Topics

09:50 Understanding and Serving Your Audience

14:33 Creating a Content Plan

16:39 Effective Marketing Strategies

19:00 Consistent Marketing Practices

21:24 Thinking Outside the Box for Sponsorships

25:54 Creating Content People Want to Pay For

28:17 Recap and Action Steps

To learn more about making money from your podcast, join my next live class on July 18th. Register at sidehustlepro.co/class.

Check out episode 413 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Riverside (Use code ‘hustlepro’): https://riverside.fm/
• Podcast Moguls: http://sidehustlepro.co/join
• Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4
• Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s
• Free newsletter: http://sidehustlepro.co/newsletter
• You Are a Badass by Jen Sincero: https://jensincero.com/

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Guest Social Media Info

Side Hustle Pro – @sidehustlepro

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