Behind the Glamour: The Grit and Grind of Launching a Beauty Brand

Beauty and the Brand

In this episode, Aggie shares her journey from working at a high-profile fashion magazine to building her own beauty brand from scratch. She walks you through some of the challenges of entering the beauty industry, the importance of positioning a brand effectively, and the power of persistence in overcoming obstacles. You’re going behind the scenes to hear what it really takes to get a product on the shelves of a major retailer like Sephora with insights that go beyond the typical success story!

Chapters

• 00:00:00 - The Relentless Pursuit: The Power of Persistence in Beauty Entrepreneurship
• 00:01:11 - From Editorial to Entrepreneur: My Journey from Glamour Magazine to Beauty Brand
• 00:02:25 - Creating the Dream: The Birth of a Fragrance Brand in a Tiny NYC Kitchen
• 00:03:12 - Aiming High: Chasing the Sephora Dream and the Lessons Learned
• 00:03:55 - Navigating Rejection and Celebrating Wins: Overcoming Challenges on the Path to Success
• 00:06:02 - Crafting a Digital Empire: Building a DTC Strategy That Works
• 00:10:46 - Finding Your Tribe: The Critical Importance of Brand Positioning
• 00:19:07 - Lesson 1: Relentless Follow-Up—How to Get to Yes with Big Retailers
• 00:22:29 - Lesson 2: The Power of Collaborations—Growing Your Brand with Strategic Partnerships
• 00:26:17 - Lesson 3: Make It Work—Turning Obstacles into Opportunities
• 00:28:31 - Lesson 4: Squeeze the Juice—Maximizing Every Opportunity for Your Brand
• 00:30:00 - Lesson 5: Leveraging Every Experience—How to Make the Most Out of Every Project
• 00:31:29 - Wrapping Up: Key Takeaways for Building a Resilient and Successful Beauty Brand

Links and Resources

• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!