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Ep. 35 | How AI is Revolutionizing Content Creation with RG Enzon
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In this episode of the Structure & Soul podcast, Shanel Evans interviews RG Enzon, a marketing expert who helps small businesses enhance their online presence through SEO and content creation. Rona shares their journey from being an active-duty Navy sailor to building a successful marketing agency. The conversation delves into the role of AI in content creation, the challenges of balancing introversion with client engagement, and the importance of building genuine relationships in business. Rona also discusses the trends in marketing post-COVID and offers insights on how entrepreneurs can adapt to the changing landscape.
Takeaways
AI is a tool that needs to be trained like an employee.
Building relationships is key to client retention.
Time blocking can help manage introverted tendencies.
Empathy in business leads to long-lasting client relationships.
COVID highlighted the need for businesses to be online.
Focus on the basics of marketing amidst distractions.
Using multiple AI tools can enhance productivity.
Understanding your brand personality is crucial for content creation.
Outsourcing can help manage workload effectively.
Genuine networking is essential for business growth.
- "AI tools should be treated as employees." - RG Enzon
Connect with RG:
Facebook: https://www.facebook.com/rgkoi
X: https://x.com/rgenzon
X: https://x.com/rgenzon
About the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.
Where to Find Us:
Host Website: www.shanelevans.com
Apply to be a Guest: www.structureandsoulpodcast.com
LinkedIn: Shanel Evans
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