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Contenu fourni par Niki Hutchison. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Niki Hutchison ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Episode 3: How to Make Your Business More Relevant and Become Your Customers' Go-To Brand in 2024

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Manage episode 435739466 series 3590874
Contenu fourni par Niki Hutchison. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Niki Hutchison ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In today's episode of From Overlooked To Fully Booked®, I discus the importance of being relevant to your audience and how to do it. I also discuss the need to understand your customers' wants and needs through market research and active listening.

As always I also share practical tips, this week on conducting simple but effective market research, such as using questionnaires and surveys, joining online communities, observing competitors' posts and conversations and more.

I also highlight the significance of developing a unique benefit proposition (UBP) and how you can create your own that focuses on how you can benefit your customers rather than just selling to them, helping you turn your target audience into loyal fans.

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

  • Being relevant to your ideal customers is crucial for business success.
  • Market research and active listening are essential for understanding your customers' wants and needs.
  • Conducting market research can be done through questionnaires, surveys, joining online communities, and observing competitors.
  • Developing a unique benefit proposition (UBP) focuses on how you can benefit your customers and differentiate yourself from competitors.
  • Creating a UBP and staying relevant to your target audience can turn them into loyal fans.

Episode Keywords

relevance, ideal customers, market research, active listening, market insights, questionnaires, surveys, online communities, competitors, unique benefit proposition (UBP), loyal fans

  continue reading

13 episodes

Artwork
iconPartager
 
Manage episode 435739466 series 3590874
Contenu fourni par Niki Hutchison. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Niki Hutchison ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In today's episode of From Overlooked To Fully Booked®, I discus the importance of being relevant to your audience and how to do it. I also discuss the need to understand your customers' wants and needs through market research and active listening.

As always I also share practical tips, this week on conducting simple but effective market research, such as using questionnaires and surveys, joining online communities, observing competitors' posts and conversations and more.

I also highlight the significance of developing a unique benefit proposition (UBP) and how you can create your own that focuses on how you can benefit your customers rather than just selling to them, helping you turn your target audience into loyal fans.

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

  • Being relevant to your ideal customers is crucial for business success.
  • Market research and active listening are essential for understanding your customers' wants and needs.
  • Conducting market research can be done through questionnaires, surveys, joining online communities, and observing competitors.
  • Developing a unique benefit proposition (UBP) focuses on how you can benefit your customers and differentiate yourself from competitors.
  • Creating a UBP and staying relevant to your target audience can turn them into loyal fans.

Episode Keywords

relevance, ideal customers, market research, active listening, market insights, questionnaires, surveys, online communities, competitors, unique benefit proposition (UBP), loyal fans

  continue reading

13 episodes

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