The Top 5 Coach Marketing Mistakes (and what to do instead!)

The Abundant Coach

In this revealing episode, Lauren Brollier Newton, host of The Abundant Coach, addresses the most common mistakes coaches make when marketing their services. She explores the importance of focusing on the result rather than the process, choosing the right marketing path, and mastering the art of storytelling to create connections. Lauren also discusses how to effectively work with independent contractors and avoid giving up on proven marketing methods too early.

Packed with real-world insights and relatable examples, this episode is a must-listen for any coach who wants to refine their marketing approach, boost client attraction, and avoid costly pitfalls. Join Lauren as she shares the top missteps and practical solutions for a more impactful, aligned marketing strategy.

Practical Marketing Takeaways for Coaches

Throughout the episode, Lauren provides practical, easy-to-implement strategies for coaches to avoid these marketing mistakes. She encourages listeners to focus on client results, master a single marketing channel, clearly communicate their vision, be persistent with proven methods, and embrace storytelling in their marketing efforts.

Kay Takeaways

1. Sell the Result, Not the Process: Clients are interested in the transformation they’ll experience, not the intricate steps or methods of coaching. Focus on the benefits and outcomes they’ll gain, rather than explaining your process in detail.
2. Pick a Single Marketing Pathway to Master: Trying to juggle multiple channels without focus often leads to diluted efforts. Choose either an online marketing approach (like social media or email funnels) or an in-person strategy (like local networking or events) and work to master it before expanding.
3. Own Your Vision When Working with Contractors: Don’t expect independent contractors or team members to inherently understand your vision or run the business for you. Communicate your goals clearly and learn enough about the processes they’re handling so you can provide direction and oversight.
4. Stay Consistent with Proven Marketing Methods: Don’t give up too soon on strategies that have worked for others in the coaching industry. One or two failed attempts don’t mean a strategy won’t work—refine, test, and persist to see results.
5. Use Storytelling to Connect with Clients: Stories resonate more deeply with potential clients than facts or theories alone. Share personal stories, client transformations, and relatable scenarios to create connection and demonstrate the impact of your work.

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