Effective Pricing Strategies for Interior Designers with Nancy Ganzekaufer

IDS Podcast

In this engaging episode of the IDS Podcast, host Brian Berkowitz chats with Nancy Ganzekaufer, a business coach specializing in helping interior designers. Nancy, originally from Long Island and now based in Florida, shares her journey from being an art consultant to becoming a prominent figure in the interior design community and a business coach.

The episode dives deep into various pricing models for interior designers, including flat fees, hourly rates, and the hybrid model Nancy advocates. She explains the importance of charging for initial consultations and the value of tracking time to ensure profitability. Nancy also touches on the challenges designers face with project management and how to handle pricing objections effectively.

Nancy emphasizes the need for designers to understand their worth and communicate their value confidently. She also highlights the role of a designer's money story and its impact on business practices. The conversation covers practical advice on adjusting rates and dealing with client concerns about pricing.

Listeners are encouraged to visit Nancy’s website, nancyganzekaufer.com, to explore resources like "The Key" pricing tool, which helps designers confidently set and communicate their fees.

Links Mentioned in this episode:

Nancy's Website: https://nancyganzekaufer.com/

The Key Pricing Tool for Designers: https://nancyganzekaufer.com/the-key-pricing-tool/

As always, you can learn more about our host Brian Berkowitz:

Brian's Website: https://www.brianberkowitzphoto.com

Brian's Instagram: https://www.instagram.com/brianberko