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6 Qualities of a Great Lead Magnet (EP22.1)
Manage episode 431459719 series 3580099
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In this episode I talk about my frustration of downloading crap freebies from the internet and the importance of providing valuable lead magnets. A lead magnet is a piece of free content offered in exchange for a user’s email address and is a crucial tool for marketing. I provide 6 key qualities of a successful lead magnet and explain how to measure the success of lead magnets.
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