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From Adversity to Innovation: Caroline Kennedy Alexander's Journey with Love Rose
Manage episode 430647139 series 3579522
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In this inspiring episode of The Business Babble, host Mike interviews Caroline Kennedy Alexander, the founder of Love Rose, a high-end lingerie brand specifically designed for post-surgery women. Caroline shares her personal journey, beginning with her breast cancer diagnosis in 2012, which tragically followed the loss of her sister to the same illness. Motivated by the lack of suitable lingerie options for women recovering from breast surgery, Caroline leveraged her background in fashion design to create Love Rose, a brand that combines aesthetics and comfort.
Caroline discusses the challenges of starting and growing a niche business, from initial market research and prototyping to navigating the complexities of manufacturing and marketing. She highlights the importance of thorough research, seeking expert advice, and the critical role of financial planning. Caroline also reflects on her experience pitching on Dragon's Den, the lessons learned from investor relations, and the significant decision to bring her business operations back to Edinburgh.
Throughout the episode, Caroline's passion for her work and commitment to supporting women who have undergone breast surgery shine through. Her story is a testament to resilience, innovation, and the power of community support. This episode is packed with valuable insights for aspiring entrepreneurs, especially those looking to turn personal challenges into successful business ventures.
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