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Impact Entrepreneur | Troy Alstead on Sustainability @ Ocean5 and Lessons From Starbucks
Manage episode 443297553 series 3577602
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With sustainable practices becoming regulated in various industries, companies are developing innovative ways to align their values with sustainability. Yet these initiatives are often costly, as businesses notice their competitors outperform them with traditional, lower-cost practices. How can you integrate sustainability into your business despite the obstacles?
In this episode of Matters of Creative, Bobbie Bailey and two M Agency copywriters talk with Troy Alstead, the Founder of Ocean5 and Table 47, about how he fosters sustainability and community leadership. Troy shares leadership lessons from working for Starbucks, the creative process behind Ocean5’s sustainable designs, and how his board advisory roles align with his mission.
With a life-long commitment to environmental sustainability and community engagement, former Starbucks executive Troy Alstead recommends building, operating, and sourcing a sustainable business model that can accommodate higher costs. This requires dedication and courage to price products competitively and stay true to your mission. Troy has embedded sustainability into every aspect of his company, from developing geothermal systems for heating and cooling to sourcing and reusing local materials like wood. He also organizes initiatives like beach cleanups to involve his community in the company’s mission.
Listen today for information on integrating sustainability into your company values.
ABOUT OUR GUEST:Troy Alstead is the Founder of Ocean5, a LEED Silver certified entertainment and event venue. He is also the Founder of Table 47, a farm-to-table restaurant, and The Cup Coffee Lounge. Troy serves on the board of directors for several companies, including Levi Strauss & Co. and Harley Davidson. In 2016, he retired from Starbucks after 24 years with the company, having most recently served as the Chief Operating Officer responsible for leading the business’ global operations.
Learn more about Troy:22 episodes
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