))
12: How to Get Excited About Selling Your Membership Again
Manage episode 451370933 series 3575125
Contenu fourni par Natalie Taylor. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Natalie Taylor ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Does promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook?
Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark.
In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — both for you and your ideal members.
We're talking about:
🔹 How to unearth fresh messaging angles that spark genuine excitement and start new conversations with your audience (including a fascinating example from Tom Ford's transformation of Gucci)
🔹 Why the structure of your membership itself can be your greatest marketing asset - and how to make strategic tweaks that energize both you and your members
🔹 How to create a more robust member experience that not only improves retention but gives you compelling new ways to talk about your offer
Episode Highlights:
🔸 The "Tom Ford Question" that can help you identify what's missing in your space and how to fill that gap
🔸 Why standardization can be both a blessing and a curse in your membership marketing (and how to use it as a launchpad for creativity)
🔸 How to make meaningful changes to your membership whether you have a full team or it's just you and a VA
🔸 Why consumption-based memberships are no longer enough - and what to offer instead
⚠️ HEADS UP: If you want support with bringing fresh energy to your membership marketing, my Mini-VIP Day is perfect for you. The price is increasing by $900 soon - book before the end of 2024 to lock in the current rate. Go to themissingink.co/irresistible for more info.
Links and Resources:
- 🌱 Irresistible Offer - a Mini-VIP Day for Membership Owners: themissingink.co/irresistible
- Contact Natalie: themissingink.co/connect
- See how you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/12-get-excited-about-selling-your-membership-again
Follow on Social Media:
- Instagram: instagram.com/natalietaylor.co
- Threads: threads.net/@natalietaylor.co
- Facebook: facebook.com/natalietaylor.co
14 episodes
Partager
