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Failure on the Way to Success
Manage episode 415473431 series 3569143
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Welcome to B2B Creatively! In our premiere episode, we tackle failure, a topic many marketers fear.
Failing is part of doing business, so we’re here to discuss failure on the way to success with Jeremy Balius, Managing Director of Filament. a digital marketing agency specializing in B2B tech businesses and vendor channel programs.
The hosts, Managing Director Alisa Manjarrez and Creative Director Kory Grushka of Stories Bureau, dissect why their previous attempts at starting a podcast were a bust and Jeremy delves into the challenges of planning and executing his podcast, B2B Tech Marketing Talks, which he launched in 2023.
Jeremy shares what to keep in mind when starting a podcast doesn’t go perfectly and the number one thing you should focus on when you need to bounce back from failure.
We also explore the evolution of B2B marketing and the shift towards creating meaningful connections and moments to drive engagement and loyalty.
What You’ll Learn:
- What to keep in mind when starting a podcast doesn’t go perfectly
- Why one podcast recording is the equivalent of five business dinners
- How to create meaningful moments through podcasting
- The number one thing you should focus on when you need to bounce back from failure
Mentioned in this Episode:
B2B Tech Marketing Talks Podcast
Jeremy’s Bio:
Jeremy Balius helps B2B tech companies go to market faster. He is the Managing Director and co-founder of Filament, a digital agency specializing in Go-to-Market strategy and partner marketing for B2B tech companies and vendor channel programs.
Over the last 17 years, Jeremy has worked with diverse companies to build and expand marketing frameworks, deploy demand gen and lead gen programs, enter new markets, unlock support from tech vendors, and increase market share.
More from our guest: Jeremy Balius
B2B Creatively is powered by Stories Bureau.
Connect with us on LinkedIn:
Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media.
Kory Grushka, Founder and Creative Director of Stories Bureau
Alisa Manjarrez, Managing Director of Stories Bureau
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