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Ep 31 | The Evolution of Amity Alexandra
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In this solo episode of The Gothic Heart, I share an exciting update on how embracing authenticity has transformed my work with Amity Alexandra. From transitioning the brand’s aesthetic to a more Victorian Gothic and ethereal vibe, to the joy of launching my first collection—featuring pieces like the Haunted Mirror pendant and Arachnids Allure earrings—I reflect on the passion and pride that fuels each design. I also reveal the expansion into cosmetics, a natural step given my love of makeup, blending goth and sparkle seamlessly. Plus, there’s a sneak peek into our upcoming Celestial Shadows launch party, with glam workshops, swag bags, and more. It’s been a journey of growth, niching down to connect with the right clients, and staying true to what feels genuine. Thank you for joining me on this wild ride!
Episode Highlights:
- Embracing Authenticity in Entrepreneurship
- The Evolution of Amity Alexandra
- The Launch Party and Community Engagement
If you're loving what you heard, grab a screenshot and spread the word on Instagram! Tag me @amityalexandrajewelry so I can join in the excitement. And hey, if you're really feeling the vibe, drop a review and toss those five stars my way. Your support fuels this passion project, and I'm so grateful for every bit of it! 🌟
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MENTIONED IN THIS EPISODE:
- Haunted Mirror pendant
- Arachnids Allure earrings
- Amity’s “first” cosmetics line (in 2000!)
Photos of the above can be found in the accompanying blog post at https://amityalexandra.com/blogs/the-gothic-heart/episode31
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CONNECT WITH ME!
The Gothic Heart Blog | https://amityalexandrajewelry.com/blogs/the-gothic-heart
Check out the Amity Alexandra Jewelry Design Website | https://amityalexandrajewelry.com/
Schedule a Consult with Me! | https://amityalexandrajewelry.com/pages/work-with-amity
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Instagram: https://www.instagram.com/amityalexandrajewelry
Facebook: https://www.facebook.com/amityalexandrajewelry
TikTok: https://www.tiktok.com/@amityalexandrajewelry
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