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How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave)
Manage episode 445372144 series 3567011
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This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results.
Here's what you'll learn in this episode:
• What separates impactful thought leadership from generic content.
• Strategies for identifying your brand’s unique point of view and leveraging it for thought leadership.
• Effective ways to collaborate with subject matter experts within your organization.
• The role of distribution in ensuring your thought leadership content reaches the right audience.
• How to measure the success of thought leadership campaigns.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH BROOKE:
🔔 LinkedIn: linkedin.com/in/brooke-gocklin
🌐 Website: coreweave.com
10 episodes
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