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133: Differentiate Your Brand or Watch it Die
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David Brier, Author of Branding Intervention, Advisor to CEOs, & Slayer of the Mundane, comes on the podcast to liberate you & guide your thinking about brand.
David discusses the importance of owning who you are & how you can disrupt. He takes us through the most important things to consider when identifying & strategizing on your brand.
Top 3 things to consider when building your brand.
1. Did you look at the amount of noise in your industry?
2. How are you disrupting?
3. Are you promoting your own brand or others?
David reminds us that Branding is "The Art of Differentiation", you must differentiate by aligning to something timeless.
Get ready to be inspired & challenged listening to David Brier
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