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F&B 04: Influencer Marketing and PR for Food Brands and Beverage Products [Food and Beverage Marketing Part 4 - with Bill Southard]
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What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage product.
Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 4 in a multi-part series.
• Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI
• Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8
• Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY
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Full Shownotes for this Episode on Influencer Marketing and Earned Media for Food Brands and Beverage Products with Bill Southard:
• https://nichemarketingpodcast.com/foodandbeveragemarketing04
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