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Unlocking Sustainable Growth: Scaling DTC Brands Profitably with ACTIV
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In our latest Design To Convert episode, Daniel Okon, the founder of ACTIV, discusses how his agency helps DTC brands scale profitably. Okon shares the challenges and successes of building and growing the agency and dispels common misconceptions about scaling a DTC brand profitably. He explains how ACTIV evaluates a brand's current profitability and identifies key areas for improvement to increase first order profitability, emphasizing the role of AOV in this process. Okon also discusses effective customer acquisition funnel strategies, the importance of iterative improvements to creative and media buying strategies, and the importance of agility and flexibility in scaling a DTC brand profitably, while aligning with a brand's overall marketing strategy and brand voice.
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