Growth Strategies for eCommerce Brands, SaaS & D2C Businesses | Design To Convert Podcast

Design To Convert

Welcome to Design To Convert! In this episode, host Sanjay Jenkins is joined by Alex Golick, the founder of Intensify, a prominent digital marketing agency based in Los Angeles, as our guest. Join us as we explore the secrets behind their remarkable success in assisting eCommerce brands, SaaS businesses, and various other industries.

Alex shares his firsthand experiences, beginning with his time at a video game agency, where he swiftly advanced to a managerial role overseeing a team of 50 individuals. Subsequently, he made the transition to a marketing agency as a business analyst, eventually venturing into the realm of eCommerce. Alex's inaugural client sought assistance with their advertising strategy through a mutual friend, which led him to establish his own company. He imparts invaluable lessons learned along the way, highlighting the pivotal role of data analysis in driving marketing triumphs.

Throughout the episode, we gain valuable insights into Alex's growth and marketing strategies and philosophies. We explore the importance of keeping ahead of the curve by identifying fresh prospects and advertising platforms. While Facebook ads retain their position as a primary source of traffic, Alex emphasizes the significance of Google Ads for functional products. Furthermore, he shares his viewpoint on the significance of diversifying marketing channels and outlines the services his agency offers, including digital advertising, SEO, and conversion rate optimization (CRO).

Whether you represent an eCommerce brand, a SaaS business, or simply hold an interest in the field of marketing, this episode of Design To Convert provides practical advice and inspiration to assist you in accomplishing your objectives. Make sure not to miss out!