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Ep. 17 - David Allison: Shared Values Replacing Demographics as the Best Way to Understand People
Manage episode 407435147 series 3560159
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Brian is joined by David Allison, the founder of Valuegraphics, a prominent research company with organizations such as Paypal, Google and the United Nations Foundation embracing this new way to look at predictive business insights. He joins the program to discuss how shared human values make marketing campaigns more effective, eliminating guesswork and improving their ROI.
David's research and insights conclude that shared human values impact the decisions that individuals make more than any traditional demographic grouping of age, gender, geopraphy or ethnicity. A writer, global researcher and consultant, his bestselling book, The Death of Demographics, looks at how this revolutionary new way to think can help us make decisions based on 56 human values including money, authority and family.
To learn more about David and his views:
- LINKEDIN: https://www.linkedin.com/in/davidallisoninc/
- WEBSITE: https://valuegraphics.com/
This is just a conversation starter, we invite you to join in and share this episode with your personal and professional network. Listen to the interview, then give us your perspective.
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