027: 3D Product Visualization in B2B and B2C eCommerce with CEO of Threekit, Matt Gorniak

Salesforce Commerce Cloud Innovations

Get to know Matt Gorniak, the tech-savvy CEO of Threekit, a groundbreaking visual commerce platform. Matt takes us through the ins and outs of 3D visualization, AR, and virtual photography. We tackle the challenges that B2B companies face when it comes to visualizing their products and how this impacts the buyer's decision-making process. With Matt's innovative approach, Threekit is helping these businesses bring their products to life and offer customers a more immersive and informed buying experience.

As we approach the future of commerce, we explore how B2B manufacturers can leverage the power of e-commerce to their advantage. Reducing the cost of sale, improving product experience, and meeting the high expectations of Gen Z shoppers - Matt paints a vivid picture of the e-commerce landscape. Be prepared for an insightful ride into the future of visual commerce.

Show Highlights:

• The challenges faced by B2B companies in visualizing their products and their impact on the buyer's decision-making process.

• How Threekit is helping businesses bring their products to life, offering customers a more informed buying experience.

• The importance of a seamless product experience in winning deals and reducing the cost of sales for B2B manufacturers.

• The potential of AI in reducing waste and personalizing customer experiences, especially for luxury brands.

• The use of 3D visualization in both B2B and B2C commerce and its impact on the online customer experience.

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Supporting Resources:

• Learn more at Threekit.com: http://threekit.com/

• For Manufacturers - see how the Threekit B2B Platform can help you deliver a valuable self-service buying experience with visual product configuration and composable architecture: https://www.threekit.com/b2b-manufacturing

• For Retailers - learn how to deliver magical B2C product experience with the composable Threekit Platform which delivers customization and personalization at scale to deliver the perfect visual product experience at the perfect time, no matter the channel: https://www.threekit.com/threekit-for-retail

• Learn more about Threekit with Salesforce: https://www.threekit.com/ecommerce-platform-integration/salesforce-product-configurator

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.