023: The Future of The Store in the New “Commerce Anywhere” Paradigm with Salesforce Retail Advisor Nino Bergfeld

Salesforce Commerce Cloud Innovations

Ever wondered how the design of our cities could impact the future of retail? Or how politics could play a role in shaping the next big trends in e-commerce? Nino Bergfeld, director of retail advisory at Salesforce, takes us on an exhilarating journey into the world of retail and e-commerce. As the co-host of the Retail Reality Show, Nino highlights the pressing issues currently at the helm of the retail industry while sharing insightful strategies businesses are employing to optimize their bottom line.

Discover how the triumvirate of mobile pause, self-checkout, and loyalty programs can enhance the customer service experience. Additionally, the concept of mass customization and the potential of slow fashion are brought to light. Nino enlightens us about the evolving ecosystem of reverse logistics, emphasizing the importance of collaboration and partnerships in creating an efficient ecosystem. Tune in to gain some intriguing insights on these topics and more!

Show Highlights:

• Exploration of the concept of the 15-minute city and its implications for retail, including the four key pillars of the store of the future.

• Discussion on the potential of NFTs in revolutionizing customer loyalty and the concept of digital twins in retail.

• Analysis of sustainable fashion and the ecosystem of reverse logistics, examining how businesses can enhance customer service with mobile pause, self-checkout, loyalty programs, and NFTs.

• Examination of current retail innovations and the role of conversational commerce in improving customer service and enhancing business efficiency.

• Insights on how urban cities, store design, and politics play a role in shaping the future of retail.

• Discussion on the challenges of virtual try-on in fashion retail and the future possibilities it presents.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.