How to Package Your Products and Communicate Its Value to Clients [Part 2]

The Cyber Business Podcast

Ephraim Ebstein is the Co-founder and CEO of FIT Solutions, a company providing managed IT and cybersecurity services to reduce IT spending, increase efficiency, and protect businesses from cyberattacks. Ephraim’s passion for computers and helping organizations succeed initiated his career in the tech industry, prompting him to create his own business in 2012. Ephraim’s success is due to his dedication to helping companies achieve their goals with FIT Solutions technology services.

In this episode…

Technology has the power to do amazing things with the click of a button, customized commands, and AI software. But are you aware of all the ways technology can empower your business?

Technology is considered a problem-solver for mundane tasks, but entrepreneurs forget its ability to boost productivity. Finding the right solutions for your business needs can improve your marketing presence and your IT and cybersecurity effectiveness. Technology can be a competitive game-changer, empowering your company to focus on the most important tasks at hand — satisfying customer needs and building lasting partnerships.

Resuming The Cyber Business Podcast’s two-part episode, Matthew Connor continues his discussion with Ephraim Ebstein, Co-founder and CEO of FIT Solutions, about maintaining comprehensive MSP documentation, creating an SOP master list, and the process of finding the best RMM solution for your business. Ephraim shares how FIT Solutions packages and prices its products, the benefits and drawbacks of price publishing, and communicating your product's value to potential clients.