Episode 62 - Building A Brand With Integrity: How To Stand Out In The Market

Coach Catalyst Podcast

Welcome to the Coach Catalyst podcast! Join us as we explore the journey of Jason Durr, founder of Ultra Human, and his successful supplement company. Learn about Ultra Human's beginnings, the careful process behind its premium products, and the importance of integrity in the health industry.

From unique packaging to personalized packets, Ultra Human stands out, enhancing the customer experience.Ready to take your health journey to the next level? Join the conversation and discover how you can make your mark in the world with Ultra Human.

Episode Shownotes

[00:02:10] Origin of "Ultra Human."

[00:06:15] Background in the party world.

[00:09:33] Starting a supplement business.

[00:12:14] A good product at a good price.

[00:16:12] Challenges of starting a business.

[00:19:15] Scaling a product business.

[00:23:27] Launch strategy challenges.

[00:28:41] Scaling a Coaching Business

[00:31:55] Business struggles and sabbatical period.

[00:35:08] Self healing and entrepreneurship.

[00:39:33] Exceptional products deserve exceptional packaging.

[00:43:18] Premium product packaging strategy.

[00:48:29] Wild Event Planning.

[00:50:29] Thinking outside the box.

[00:53:20] Building a seven-tier.

[00:57:19] Natural and vegan supplement ingredients.

[01:00:50] Product packaging and shelf presence.

[01:04:45] Wellness and heavy metal detox.

[01:08:55] Making smart business decisions.

[01:19:00] Developing new product lines.

[01:22:19] Cash flow problems in business.

[01:23:29] The journey of entrepreneurship.

[01:27:22] Focusing on one product.[01:32:29] Learning from entrepreneurial parties.

[01:37:18] Focusing on product scaling.

[01:39:59] The value of enjoying life.

[01:44:37] New products and brand announcement.

[01:46:12] Future of the brand.