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493: Seeking Genuine Engagement Over Vanity with Kate McQuillan
Manage episode 419557067 series 3558992
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Are you engaging with the right clients? Kate McQuillan, owner of Pet Sitters Ireland and Pet Business Owners, emphasizes the importance of market research and understanding your audience. She highlights how local content can drive meaningful engagement and how a consistent blogging strategy can significantly impact business growth. Kate stresses the value of genuine customer engagement over vanity metrics and the need for efficient operations to meet client expectations.
Main topics:
Market research
Local content
Blogging impact
Customer engagement
Efficient operations
Main takeaway: People are looking for engagement, not just likes and shares. It's about building relationships.
About our guest:
Kate McQuillan is the dynamic founder and driving force behind Pet Sitters Ireland, a premier pet sitting and dog walking business in Ireland. Since its inception in 2010, Kate, alongside her husband Michael, has grown the company into Ireland’s largest pet care service, renowned for its commitment to providing in-home pet care as a superior alternative to kennels. Passionate about pets and driven by a vision to create a service that pet owners could trust, Kate has built a business that prioritizes the comfort and well-being of pets in their own homes.
In addition to Pet Sitters Ireland, Kate also founded Pet Business Owners, a platform dedicated to supporting and mentoring other pet care entrepreneurs. Through this venture, she shares her extensive knowledge in marketing, blogging, and business strategies, helping others to achieve success in the pet care industry.
Kate’s expertise extends beyond business operations; she is a prolific blogger and a recognized authority in the pet care community. Her innovative approach to marketing and unwavering commitment to excellence have earned her numerous accolades, including the Best Pet Sitting and Dog Walking Business in Ireland. Living in the peaceful countryside south of Dublin with her husband and their beloved pets, Kate continues to inspire and lead the way in the pet care industry.
Links:
https://www.petsittersireland.com
https://www.facebook.com/PetSittersIreland/
https://www.instagram.com/petsittersireland/
https://www.youtube.com/user/petsittersireland
https://twitter.com/PetSittersIre
Free EBook: https://petbusinessowners.com/customers
https://petbusinessowners.com/
Give us a call! (636) 364-8260
Follow us on: Instagram, Facebook, Twitter
Email us at: feedback@petsitterconfessional.com
Full show notes and transcript
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