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567: Pin Your Way to Online Traffic Success! How Pinterest Can Transform Your Business with Shaunda Necole
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In episode 567, Shaunda Necole teaches us how to think of Pinterest as a search engine and effective keyword strategies which will help our pins rank and drive traffic to our blogs.
Shaunda Necole is the go-to recipe creator for modern soul food cuisine. She's the founder of The Soul Food Pot, the #1 Southern soul food site on Google, the author of seven culinary guides, and the host of The Soul Food Pod, Apple's first show dedicated to the history and culture around iconic African American dishes. She believes in making life easier and more soulful, one recipe at a time!
In this episode, you’ll learn how to word your keywords and stylize your pins for optimal impact, as well as how to use keywords in pin titles, descriptions, and board titles to help Pinterest understand the content's relevance.
Key points discussed:
- Pinterest is a visual search engine that delivers lifestyle photos: You should leverage Pinterest's visual nature to create appealing, relatable pins that showcase your recipes and content.
- Keyword optimization is crucial for Pinterest success: Research and use relevant keywords in your pin titles, descriptions, and board names to ensure your content is found by users.
- Creating multiple pins per URL is recommended: You should create several unique pins for each blog post or recipe to target different keywords and increase visibility.
- Repinning evergreen content is important: Use scheduling tools to continuously repin your best-performing content to maintain relevance and attract new users.
- Lifestyle and kitchen-focused imagery works well for food pins: Use appetizing, visually appealing photos that allow users to imagine themselves engaging with the content.
- The Pinterest Pyramid strategy optimizes content: Aligning board titles, pin titles, descriptions, and graphic design with target keywords can improve a pin's visibility.
- Dedicating time to Pinterest marketing is essential: Dedicate a few hours per week to create, schedule, and analyze your Pinterest content.
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