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542: How to Make a Profit By Selling Products That Fill Your Creative Soul and Make Customers Happy with Kathie Lapcevic
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In episode 542, Kathie Lapcevic teaches us how to create products that fill us up creatively and make customers happy, while making a profit.
Kathie Lapcevic is a blogger and teacher living in northwest Montana. She is a quiet rebel, embracing a simple and seasonal life that isn’t exactly mainstream. She can often be found either making a mess in the garden or in the kitchen where she focuses on intentional living that showers love upon the important people in her life.
In this episode, you’ll learn about how to brainstorm ideas for products that could work well for your niche and why testing the idea is essential before investing time and money into it.
Key points discussed:
- Align Your Product and Actions With Your Values: If you stay true to your niche you’ll feel good about your product and selling it will come more naturally.
- How to Think Outside of the Box with New Products: Look at your competition - what are they selling? Will it work for your audience? Use it as inspiration but do not copy.
- Research the Market Before You Launch a Product: Ask your audience directly what they want to learn from you - use a survey with a few specific options.
- Digital Products Become Passive Income: Digital products may require a lot of work upfront but beyond that you earn money from them with minimal time spent.
- Add a Personal Touch to Your Products: How can you make your products unique and personal to your brand?
- Know Your Ideal Profit Margin Before You Start: Tally up costs of production (if any) with your time spent to work out a suitable price for your products - avoid undervaluing yourself and remember that success takes time.
- Reach Out to Other Bloggers: Are there other bloggers or brands you can collaborate with? Subscribe to newsletters in your niche to stay up to date with trends and potential collaborations.
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