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Contenu fourni par Tiffany Grant. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Tiffany Grant ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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How Small Businesses Can Leverage Google and Facebook Ads for Growth | Ep. 328

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Manage episode 429558571 series 3558813
Contenu fourni par Tiffany Grant. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Tiffany Grant ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this informative episode of Money Talk With Tiff, Tiffany Grant welcomes Zaid Ammari to the show. With 300+ episodes under her belt, Tiffany is thrilled to delve into the realm of digital advertising for small businesses—an untouched subject on her podcast until now!

Zaid, an expert in online advertising, divulges the essentials of setting up and running successful Google and Facebook Ads. From understanding costs, margins, and conversion rates to practical steps in creating ads, this episode is packed with indispensable insights for entrepreneurs eager to explore the vast opportunities digital ads offer.

Zaid also shares handy tools like the Google Keyword Planner and offers a free audit for listeners. Tune in to discover how to navigate the complex world of Google and Facebook Ads and maximize your business's potential!

About Our Guest

Zaid is a leading expert on data-driven digital marketing, focusing on analytics and actionable insights from data. As the founder of PPC Masterminds, he helps businesses build and run profitable data-driven digital campaigns.

Connect with Zaid

Zaid’s Website: http://ppcmasterminds.com

LinkedIn: Zaid Ammari

Connect with Tiffany

Website: https://www.moneytalkwitht.com

Facebook: Money Talk With Tiff

Twitter: @moneytalkwitht

Instagram: @moneytalkwitht

LinkedIn: Tiffany Grant

YouTube: Money Talk With Tiff

Pinterest: @moneytalkwitht

TikTok: @moneytalkwitht

Timestamps

[00:00] Assess margins, calculate ad costs, plan ahead.

[03:53] Analyze conversion rate, costs, and tools for advertising.

[08:56] Google offers keyword targeting or product uploading. Facebook's targeting options range from broad to specific. Mistake: too many or too broad campaigns.

[12:05] Invest in optimized account for higher returns.

[14:09] Facebook and Google Ads daily budgets explained.

Key Topics

  • Types of Google and Facebook ads
  • Importance of profit margins
  • Calculating conversion rates and costs
  • Setting up and tracking ads
  • Budgeting for ad campaigns
  • Specific targeting strategies

Additional Links & Resources

Google Keyword Planner

Spreadsheet for Ad Cost Calculations

Support this Podcast

Make sure to subscribe and leave a review if you enjoyed this episode! See you next time on Money Talk With Tiff!


This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
  continue reading

300 episodes

Artwork
iconPartager
 
Manage episode 429558571 series 3558813
Contenu fourni par Tiffany Grant. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Tiffany Grant ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this informative episode of Money Talk With Tiff, Tiffany Grant welcomes Zaid Ammari to the show. With 300+ episodes under her belt, Tiffany is thrilled to delve into the realm of digital advertising for small businesses—an untouched subject on her podcast until now!

Zaid, an expert in online advertising, divulges the essentials of setting up and running successful Google and Facebook Ads. From understanding costs, margins, and conversion rates to practical steps in creating ads, this episode is packed with indispensable insights for entrepreneurs eager to explore the vast opportunities digital ads offer.

Zaid also shares handy tools like the Google Keyword Planner and offers a free audit for listeners. Tune in to discover how to navigate the complex world of Google and Facebook Ads and maximize your business's potential!

About Our Guest

Zaid is a leading expert on data-driven digital marketing, focusing on analytics and actionable insights from data. As the founder of PPC Masterminds, he helps businesses build and run profitable data-driven digital campaigns.

Connect with Zaid

Zaid’s Website: http://ppcmasterminds.com

LinkedIn: Zaid Ammari

Connect with Tiffany

Website: https://www.moneytalkwitht.com

Facebook: Money Talk With Tiff

Twitter: @moneytalkwitht

Instagram: @moneytalkwitht

LinkedIn: Tiffany Grant

YouTube: Money Talk With Tiff

Pinterest: @moneytalkwitht

TikTok: @moneytalkwitht

Timestamps

[00:00] Assess margins, calculate ad costs, plan ahead.

[03:53] Analyze conversion rate, costs, and tools for advertising.

[08:56] Google offers keyword targeting or product uploading. Facebook's targeting options range from broad to specific. Mistake: too many or too broad campaigns.

[12:05] Invest in optimized account for higher returns.

[14:09] Facebook and Google Ads daily budgets explained.

Key Topics

  • Types of Google and Facebook ads
  • Importance of profit margins
  • Calculating conversion rates and costs
  • Setting up and tracking ads
  • Budgeting for ad campaigns
  • Specific targeting strategies

Additional Links & Resources

Google Keyword Planner

Spreadsheet for Ad Cost Calculations

Support this Podcast

Make sure to subscribe and leave a review if you enjoyed this episode! See you next time on Money Talk With Tiff!


This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
  continue reading

300 episodes

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