Episode 197. Filters To Followers - Mastering The Art Of Social Media For Education With “The HVAC Doctor” Matt Waxer The Refrigeration Mentor podcast

Episode 197. Filters to Followers - Mastering the Art of Social Media for Education with “The HVAC Doctor” Matt Waxer

1M ago 51:15

Contenu fourni par Trevor Matthews. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Trevor Matthews ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of the Refrigeration Mentor podcast, host Trevor Matthews talks with “The HVAC Doctor” Matt Waxer about using social media to help educate people. From programming boards, to understanding filters and explaining all of the parts of a compressor, Matt’s highly engaging social media videos offer free education and information for followers, fellow mechanics, cohorts, apprentices and business owners - something he believes elevates the HVAC industry collectively. And Matt doesn’t come by the title “Doctor” loosely - he’s a 313A Red Seal Refrigeration and Air Conditioning System Mechanic, Gas Fitter, and holds a Ph.D in Psychology/Neuroscience. In this episode, Trevor and Matt discuss:

Getting into education so you don’t get stuck in the field
Sharing free information to empower people in the industry vs holding onto knowledge for the sake of job security
Getting over the fear of putting yourself out there
The formula for an engaging social media video
Dealing with negativity on social media
Incorporating confidentiality on the job site
Benefits of doing educational videos on social media
Tips for shooting good videos on the job site
How to get better engagement on your social media posts
Being your authentic self on social media
Different platforms for different audiences
Tip for getting started making social media content
Useful tools and apps for creating social media content

Helpful links and contacts:

Follow Matt Waxer “The HVAC Doctor” on Instagram | Facebook | TikTok

Connect with Matt on LinkedIn

Social Media Tools: Veed.io | BigVU

Refrigeration Mentor on Instagram

Refrigeration Mentor YouTube Channel

Upcoming Servicing Compressors, Supermarket and CO2 Trainings: Learn More Here

Learn More About Refrigeration Mentor: https://refrigerationmentor.com/

Get your FREE Service & Compressor Troubleshooting Guide: Access Here

211 episodes

Getting into education so you don’t get stuck in the field
Sharing free information to empower people in the industry vs holding onto knowledge for the sake of job security
Getting over the fear of putting yourself out there
The formula for an engaging social media video
Dealing with negativity on social media
Incorporating confidentiality on the job site
Benefits of doing educational videos on social media
Tips for shooting good videos on the job site
How to get better engagement on your social media posts
Being your authentic self on social media
Different platforms for different audiences
Tip for getting started making social media content
Useful tools and apps for creating social media content