169: How to Never Buy an Unprofitable Short-Term Rental with Taylor Jones

Zen and the Art of Real Estate Investing

Short-term rentals can be lucrative, but they can become unprofitable weights around your neck if you aren't careful.

On this episode of Zen and the Art of Real Estate Investing, Jonathan sits down with Taylor Jones, Head of Acquisition for STR Search. Taylor is also Techvestor's Head of Acquisition. He is an experienced short-term rental investor who knows how to maximize profits from every square foot of a property and teaches others to do the same.

Jonathan and Taylor begin their conversation by delving into how Taylor Jones became a short-term rental expert after a career in sales. Taylor explains how he carved out a niche with STRs by offering amenities and using guest avatars. You’ll hear the pros and cons of buying where you like to vacation, Taylor’s take on clustering as you build a portfolio, and why STRs are not passive income. Jonathan and Taylor explore the two components you must have in STRs to stand out, dynamic pricing, and Taylor’s anti-condo stance. Taylor explains how he creates revenue from every square foot of a property, why he stays focused on one property type, and some emerging and evolving trends in the STR space. Finally, Taylor reveals Airbnb’s role in marketing for owners and consumers.

For the savvy and determined investor, Taylor Jones shares how rising tides can raise all boats in the short-term rental market.

In this episode, you will hear:

• How Taylor Jones ended up in the short-term rental space after a career in sales
• Creating a short-term rental experience for guests, including amenities like game rooms and firepits, using guest avatars
• The pros and cons of buying where you like to vacation
• Taylor’s take on clustering and proximity as you build a portfolio
• Why STRs are not passive income and the two components you have to have
• The importance of dynamic pricing
• Taylor’s anti-condo stance and creating revenue from every square foot of a property
• Remaining focused on one property type versus multiple types
• Sharing information with other investors because rising tides lift all boats
• Emerging and evolving trends in the STR space
• Airbnb’s role in marketing for owners and consumers

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://zenandtheartofrealestateinvesting.com/podcast/169/ to download it.

Supporting Resources:

STR Search website - www.strsearch.com

Find Taylor Jones on Instagram - www.instagram.com/mrjonesstrs

Connect with Taylor on LinkedIn - www.linkedin.com/in/taylor-jones-38997154

Taylor Jones on X - x.com/MrJonesSTRs

Website - www.streamlined.properties

YouTube - www.youtube.com/c/JonathanGreeneRE/videos

Instagram - www.instagram.com/trustgreene

Instagram - www.instagram.com/streamlinedproperties

TikTok - www.tiktok.com/@trustgreene

Zillow - https://www.zillow.com/profile/StreamlinedReal

Bigger Pockets - www.biggerpockets.com/users/TrustGreene

Facebook - www.facebook.com/streamlinedproperties

Email - [e-mail]

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.