Growing Your Brand, Candace Owens's Marketing Strategy, and A New Video Platform Emerges
Manage episode 416936763 series 3549101
How do you strike a balance between building your brand and staying true to yourself? I'm sharing a replay of a live conversation with Storyteller and Brand Strategist Chris Ward Jr for a conversation on how to craft engaging content that resonates with your audience, whether you're a 9-to-5 professional, an entrepreneur, or a content creator on the rise.
We'll be analyzing the communication styles of political pundit Candace Owens as she looks to build a following in the Black community. Is she a strategic communicator or is she intentionally triggering her audience? We'll break down her methods to understand the influence of provocative communication.
Then we break down a new video platform that has emerged in the digital streets. LinkedIn's new video feed has caught everyone's attention with its new TikTok style video feed. Will provocative posts dominate or will authenticity win?
Sign up for alerts about our next live event and how you can join us in the backstage here: https://norby.link/c5YDwu
CHAPTERS:
2:44 - Introduction to Authenticity
4:58 - Defining Authenticity
6:49 - Understanding the Game of Branding
11:38 - Strategies for Rebranding
17:40 - Living Authentically
18:30 - Candace Owens's Marketing Strategy
24:05 - Establishing a Value System
27:54 - LinkedIn Video Strategy
33:13 - Balancing Authenticity and Brand Growth
34:26 - What Is The MVP Concept
46:06 - How To Grow Your Audience Engagement
47:10 - Viewer Comments Segment
48:53 - Podcasting Across Platforms
51:11 - Key Takeaways
52:15 - Advice for 9-5 Workers
54:40 - Tips for Entrepreneurs
57:40 - Guidance for Hybrid Professionals
1:04:02 - Preview of The Working While Black Show
9 episodes