26 - Frederick Vallaeys - From Google to Optmyzr Navigating the Complex World of Ad Tech

Bad Decisions With Jim Banks

For full show notes, links to the resources discussed in this episode head to http://www.bdwjb.com/26

In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future.

Join us as we delve into Fred's fascinating journey and insights.

Topics discussed include

- The importance of continuous experimentation in Google Ads.

- Transitioning from in-person conferences to online PPC town halls.

- The potential of AI to preserve industry knowledge for future generations.

- Challenges and frustrations with machine learning in advertising.

- The significance of understanding and providing value to customers.

🧰 Resources mentioned or used making this episode 🧰

• brightonSEO - the world's largest search marketing conference
• The modern PPC management software, built for PPC people
• Digital Marketing in an AI World: Futureproofing Your PPC Agency
• Unlevel the Playing Field: The Biggest Mindshift in PPC History
• Descript - Video editing, filler word removal
• Opus Clips - Create short video clips using AI
• Ecamm Live - Live Streaming and video production
• Podpage - Website for your podcast
• Castmagic

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