From Media Mogul to Wellness Advocate: The Necole Journey

How I Got Here with Dreena Whitfield

Summary:

Necole Kane is the visionary force behind Necole Bitchie, xo Necole, and the new wellness brand, My Happy Flo. She started her career in entertainment news and celebrity gossip, eventually launching Necole Bitchie, which became the go-to black-focused celebrity website. After the success of Necole Bitchie, she rebranded to xo Necole, focusing on empowering black women with content on mental health, relationships, and more. In 2017, Will Packer acquired xo Necole. Necole has now launched My Happy Flo, a hormone balance supplement for women with periods.

Key Takeaways:

• Necole started Necole Bitchie after moving to a small town and realizing her vision was bigger than working at Walmart.
• She grew Necole Bitchie to 20 million daily page views through consistency and dedication.
• The rebrand to xo Necole was driven by a desire to create a platform for black women to discuss topics beyond celebrity news.
• Necole's acquisition by Will Packer was a result of her viral video and a series of conversations over several months.
• She faced challenges during the acquisition process, including concerns about alignment and the future of her brand.
• Necole's latest venture, My Happy Flo, was inspired by her personal experiences with her mother's battle with breast cancer and her own studies in holistic health.
• My Happy Flo aims to provide black women with a hormone balance supplement that addresses common deficiencies and supports overall reproductive health.

Episode Website

In this Episode:

In this episode, starting at 0:00:30, we delve into Necole Kane's fascinating journey from aspiring actress to digital media powerhouse. At 0:02:20, discover the inception of her influential blog Nicole Bitchy, followed by her strategic pivot to Exo Nicole at 0:04:02, highlighting her adaptive business acumen. Necole reveals her effective networking strategies at 0:05:33 and the pivotal viral interview with Chili at 0:06:11 that propelled her into the spotlight.

The challenges and transformation from Necole Bitchie to xo Necole are candidly discussed at 0:07:40 and 0:08:47, providing insights into Necole's resilience and vision. A significant moment in her career is the acquisition of xo Necole by Will Packer in 2017, detailed at 0:10:57, marking a new chapter in her professional journey.

Necole opens up about her personal struggles, including depression and fear of failure, at 0:12:21, and shares her insights on vision alignment and building the right team at 0:19:44. The episode also explores her venture into women's health with My Happy Flo, addressing the need for education around menstrual cycles and hormonal imbalances, touched upon at 0:25:21.

Concluding at 0:34:55, Necole shares her excitement for the future of My Happy Flo and offers personal insights, including her advice to her younger self and her self-care activities, wrapping up with where to follow her journey on social media at 0:37:13.