Film Marketing Review - The One About 'The X-Files: I Want To Believe' Film Marketing Academy podcast

Film Marketing Review - The One About 'The X-Files: I Want To Believe'

1y ago 21:23

Contenu fourni par Pascal Fintoni. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Pascal Fintoni ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

"To Find The Truth, You Must Believe."

This second X-Files film is a great detective style mystery but features none of the series usual UFO mythology or “monster of the week” storytelling and as a result did not get an entirely positive response from movie-goers.

Plus, the marketing for the film fell well short of what was needed to promote 'The X-Files: I Want To Believe' against other releases such as 'The Dark Knight'.

Pascal Fintoni and Roger Edwards who are huge fans of the TV series investigate the promotional campaign and make suggestions about what could have been done back in 2008 to create a much more hard hitting and immersive campaign.

This conversation was recorded for episode 59 of 'Two Geeks And A Marketing Podcast'.

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

'70s and '80s Classics
Action and Adventure
Horror and Terror
Sci-Fi and Fantasy
Thriller and Mystery
Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

Do you fancy even more film marketing stories?

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

101 episodes